Evolving to Inspire Quebecers
The SAQ is close to its customers and always strives to meet their expectations. This is accomplished through major initiatives that drive the now century-old government corporation. Several modernization projects resolutely focused on the customer experience are underway to be better equiped for taking on the current and future challenges of retailing. After two years of pandemic, how is the SAQ preparing for the future? How has this period of economic turmoil strengthened its resolve to be more involved in the community? These are some of the questions Ms. Dagenais answered, mainly during a discussion with Laurent Therrien.

Event of May 30, 2022